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Keywords: Personalisation
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Journal Articles
Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach
Available to Purchase
International Journal of Emerging Markets (2023) 18 (8): 1948–1977.
Published: 09 July 2021
...Rajat Kumar Behera; Pradip Kumar Bala; Sai Vijay Tata; Nripendra P. Rana Purpose The best possible way for brick-and-mortar retailers to maximise engagement with personalised shoppers is capitalising on intelligent insights. The retailer operates differently with diversified items and services...
