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Keywords: Post-acquisition asset redeployment
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Journal Articles
International Journal of Emerging Markets (2022) 17 (10): 2721–2739.
Published: 16 March 2021
...-acquisition asset redeployment Product legitimacy Consumer localism Brand strategy Country of origin This research aims to investigate asset redeployments between the acquirer and target following a crossborder acquisition (CBA). CBAs have become an increasingly important strategy...

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