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Keywords: Product and scale development and validation
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Journal Articles
International Journal of Emerging Markets (2023) 18 (10): 3868–3892.
Published: 22 December 2021
... Product and scale development and validation The second step in the scale development process was the generation of attributes/items. A mixed approach was used to elicit consumers'/customers' vocabulary regarding descriptions of their perceptions of consumer electronics in terms of significant...
