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Journal Articles
Managing “quality failure” in China: lessons from the dairy industry case
Available to Purchase
International Journal of Emerging Markets (2009) 4 (3): 220–234.
Published: 03 July 2009
...Peter Enderwick Purpose The purpose of this paper is to provide an analysis of the problem of “quality failure” in China using as an illustration the recent case of melamine contaminated dairy products. Design/methodology/approach This conceptual paper examines whether it is possible...
