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Keywords: RTV involvement
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Journal Articles
Role of reality TV as a consumer-socialization agent of teenagers in a developing country
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International Journal of Emerging Markets (2015) 10 (3): 598–618.
Published: 20 July 2015
..., their consumption-related attitude is affected by consumption-related cognition and values. Social structural variables (parental control, peer-group influences, gender differences and social class differences) have an effect on teenagers’ RTV involvement and consumer-socialization process. Originality/value...
