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Journal Articles

Experience the “ambience”: Testing perceptions of ambient advertising innovations between the United States and Indian consumers

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Jun Wu, Anshu Saxena Arora, Amit Arora
Journal: International Journal of Emerging Markets
International Journal of Emerging Markets (2016) 11 (2): 148–174.
https://doi.org/10.1108/IJoEM-11-2013-0204
Published: 18 April 2016
.... the USA) vs emerging economies (e.g. India). Design/methodology/approach – The research proposes relationship strength (R)-inherent drama (I)-prodigious execution (P) or R-I-P conceptual framework to measure ambient advertising and delves into the R-I-P constructs of ambient advertising...
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Journal Articles

The link between export relationship quality, performance and expectation of continuing the relationship: A South Asia exporters’ perspective

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A.F.M. Jalal Ahamed, Kåre Skallerud
Journal: International Journal of Emerging Markets
International Journal of Emerging Markets (2015) 10 (1): 16–31.
https://doi.org/10.1108/IJOEM-04-2012-0036
Published: 19 January 2015
... Ahamed can be contacted at: aah001@uit.no © Emerald Group Publishing Limited 2015 Bangladesh Disconfirmation of expectation theory Relationship quality Relationship strength SmartPLS Social exchange theory Over the last couple of decades emerging market economies are making...
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