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Keywords: Religion
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Journal Articles
International Journal of Emerging Markets (2025) 20 (7): 2713–2732.
Published: 24 November 2023
...Husam-Aldin Nizar Al-Malkawi; Shahid Rizwan; Adel Sarea Purpose The purpose of this study is to examine the impact of the marketing mix, customer perceptions, and religion on the buying decision of Islamic banking products in an emerging market namely the United Arab Emirates (UAE). Design...
Journal Articles
International Journal of Emerging Markets (2025) 20 (5): 1908–1927.
Published: 05 September 2023
.... Originality/value Despite the recognized importance of religion as a social force with a foundational role in ethical development, there is a lack of research on the impact of religiosity on ethical decisions in the labor market. The authors propose explanations for the results based on the theory of planned...
