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Keywords: Resource-based theory
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Journal Articles
Journal Articles
Journal Articles
International Journal of Emerging Markets (2018) 13 (3): 460–477.
Published: 16 July 2018
... Resource-based theory Foreign direct investment (FDI) This paper examines the determinants of locational decisions of emerging market (EM) Greenfield Foreign Direct Investment (FDI) into the UK. Since the end of the last century, EMs have increasingly participated in FDI due to the accelerated...
Journal Articles
International Journal of Emerging Markets (2017) 12 (1): 58–78.
Published: 16 January 2017
... Liability of foreignness Resource-based theory Strategy in developing countries Foreign entry and establishment mode choices Marketing resources are used to build positive brand images and to differentiate a firm’s products from its competitors (Erramilli et al., 1997 ; Kotabe et al...

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