..., dynamic capability view and relationship-marketing theory. Cultural sensitivity Franchisee performance Franchisor resources Innovation capacity Relationship quality Responsiveness Internationalisation has been promoted as a growth strategy by businesses in order to leverage their brand...

...Ilan Alon, Julian Chang, Christoph Lattemann, John R. McIntyre and Wenxian Zhang; Di Fan; Cherrie Jiuhua Zhu Purpose – The purpose of this paper is to clarify how Chinese multinationals perceive factors affecting the integration-responsiveness (I-R) framework. Design/methodology/approach...