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Keywords: Return on investment (ROI)
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Journal Articles
International Journal of Emerging Markets (2023) 18 (11): 4709–4733.
Published: 10 February 2022
... Branding significantly mediates return on investment (ROI) decisions. However, the ROI did not have a significant direct effect on investment decisions. ROI has a significant indirect effect on investment decisions due to branding influence on investors. Research limitations/implications Data collected...
