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Keywords: Reverse innovation
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Journal Articles
International Journal of Emerging Markets (2025) 20 (13): 30–54.
Published: 07 March 2023
...Hammad Bin Azam Hashmi; Ward Ooms; Cosmina L. Voinea; Marjolein C.J. Caniëls Purpose This paper aims to elucidate the relationship between entrepreneurial orientation, reverse innovation and international performance of emerging economy multinational enterprises (EMNEs). Design/methodology...
Journal Articles
International Journal of Emerging Markets (2017) 12 (2): 142–182.
Published: 18 April 2017
...Marine Hadengue; Nathalie de Marcellis-Warin; Thierry Warin Purpose Interest in reverse innovation (RI) is increasing. According to the authors’ review, more than 350 reliable sources (scientific publications, academic books and working papers) examine or at least discuss the concept. As RI gains...
Journal Articles
International Journal of Emerging Markets (2016) 11 (2): 175–189.
Published: 18 April 2016
...William Newburry, John R. McIntyre and Wlamir Xavier; Felipe Mendes Borini; Sidney Costa; Moacir de Miranda Oliveira Junior Purpose – The purpose of this paper is to determine the antecedents of reverse innovation. Design/methodology/approach – Data were collected through an online survey...
