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Keywords: Risk aversion
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Journal Articles
International Journal of Emerging Markets (2022) 17 (4): 1049–1066.
Published: 07 February 2022
...Qi Yao; Zhangjian Wu; Wenkai Zhou Purpose The research aims to explore the interaction effect of consumer social class and service type on consumers' preference for robot services, as well as the mediating role of risk aversion in this interaction effect. Design/methodology/approach Experiment...
