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Keywords: S-O-R framework
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Journal Articles
International Journal of Emerging Markets (2025) 20 (4): 1728–1751.
Published: 25 August 2023
...Lydia Qianqian Li; Quynh Ngoc Bui; Hui Yan Purpose Using data from Vietnam to reveal which factors affected the impressive growth of Vietnam's e-commerce during the COVID-19 pandemic. Design/methodology/approach Drawing on the Stimulus–Organism–Response (S-O-R) framework, the study proposed...
