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Keywords: Slovakia
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Journal Articles
International Journal of Emerging Markets (2010) 5 (2): 203–226.
Published: 13 April 2010
...Kojo Saffu; John H. Walker; Marica Mazurek Purpose The goal of this paper is to examine the link between consumer ethnocentrism (CE) and the attitudes of two consumer groups to a buy local campaign in a transitioning economy, Slovakia. Design/methodology/approach Using a structured...
