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Keywords: Small firms
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Journal Articles
International Journal of Emerging Markets (2023) 18 (10): 4154–4169.
Published: 14 January 2022
...Sanjay Chaudhary; Deepak Sangroya; Elisa Arrigo; Giuseppe Cappiello Purpose In this study, the authors examine the influence of market orientation on small firms' performance. The authors theorize that the association between market orientation and small firm performance provides an incomplete...
