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Keywords: Social CRM competence
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Journal Articles
International Journal of Emerging Markets (2026) 21 (1): 244–263.
Published: 23 January 2025
..., technology orientation, social CRM competence and customer relations orientation affect and explain digital marketing capabilities as antecedents. Research limitations/implications The study only focuses on Turkish companies, and no distinction has been made in terms of business type/size. Also, since...
