...Nadjim Mkedder; Manish Das; Mahmut Bakır; Abdelheq Lachachi; Yaser Aldhabyani Purpose This study develops and tests an integrated framework combining consumption value theory (focusing on perceived quality and perceived price) and social identity theory (addressing consumer ethnocentrism...

... of the institutional environment of emerging economies are identified along the concept of scripts. Design/methodology/approach Sense-making and social identity theory are utilized to draw propositions along with the dimensions of the three stages of the sense-making process: enactment, selection and retention...

.../methodology/approach Guided by social identity theory, this paper examines local employee identification of SI (SI-I) and engagement in SI (SI-E), in two MNE subsidiaries across varying emerging market levels in developing countries, utilizing a quantitative survey design. Structural equation modeling...