...Khanindra Ch. Das Purpose Start-ups are successful in receiving valuation in billions of US dollars prior to initial public offering (IPO). However, to sustain higher valuation, the stocks need to perform consistently after the IPO. Short-run stock performance of India-based start-ups during...

... 21 12 2019 23 12 2019 The papers were searched using the following keywords: entrepreneurial marketing, small business marketing, startup marketing, start-up marketing, entrepreneurship marketing, marketing entrepreneurship or new venture marketing in the title, abstract and keywords...

... contribution is novel in providing empirical evidence exposing the interplay between socio‐demographic factors, new venture start‐up phases, to entrepreneurial networks. Prospective scholarly research need to improve our understanding about the effects of network evolution on the entrepreneurial trajectory...

..., for private and public enterprises. Findings The research presents two groups of companies in Belarus: Start‐up companies see their CSR activities as philanthropic actions; and On‐the‐way companies integrate elements of societal marketing such as vision and stakeholder management into their practices...