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Keywords: Stimulus organism–response (S–O–R) model
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Journal Articles
International Journal of Emerging Markets (2023) 18 (11): 4865–4883.
Published: 10 February 2022
...), individualism and collectivism (Triandis, 1995) and stimulus–organism–response (S–O–R) model of Mehrabian and Russell (1974) is used to explain the complex behaviour of consumers towards more purchases and repeat visits. The study will shed light on the quandary that retailers in the organised sector face...
