Keywords: Strategy
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Journal Articles
International Journal of Emerging Markets (2025) 20 (10): 4378–4407.
Published: 28 August 2024
... and generalization. Practical implications By interlacing mutual forbearance with the Red Queen effect within a coopetition framework, managers can devise strategies to balance competition and collaboration, thereby ensuring long-term viability and growth in global markets. Originality/value This study...
Journal Articles
Journal Articles
Journal Articles
International Journal of Emerging Markets (2022) 17 (2): 353–367.
Published: 01 October 2020
...Sudhir Rana; Arpan Anand; Sanjeev Prashar; Moon Moon Haque Purpose We respond to calls from business schools (B-schools), apex education bodies, regulators, activist groups and researchers for more rigorous research to understand the future strategies of B-schools in India. We specifically examine...
Journal Articles
International Journal of Emerging Markets (2020) 15 (3): 446–468.
Published: 19 September 2019
...Justin Paul Purpose The purpose of this paper is to provide an overview of theoretical models and studies dealing with the international marketing strategies in emerging markets and provides recommendations for future research based on the review. Design/methodology/approach A review...
Journal Articles
Journal Articles
International Journal of Emerging Markets (2018) 13 (2): 310–329.
Published: 16 April 2018
... executes appropriate organizational actions and behaviors, aligning them with beneficial marketing organization and marketing strategy elements (Ketchen et al., 2007 ; Mingming et al., 2017). The resource-based view (RBV) helps explain how firms develop and leverage organizational...
Journal Articles
Journal Articles
International Journal of Emerging Markets (2016) 11 (4): 693–714.
Published: 19 September 2016
... abroad face a different business environment with several barriers such as a small domestic market to achieve economies of scale and a limited supply of specialised resources. In this setting, the purpose of this paper is to examine firm-level strategies and the home-country effects in a small developing...
Journal Articles
International Journal of Emerging Markets (2014) 9 (3): 377–385.
Published: 15 July 2014
... characteristics of an industry, their importance to the country and the regulatory regime are major variables in understanding how and whether firms can become emerging multinational enterprises (EMNEs). The paper finds that emerging market government and enterprises have strategies for building knowledge...

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