... Liability of foreignness Resource-based theory Strategy in developing countries Foreign entry and establishment mode choices Marketing resources are used to build positive brand images and to differentiate a firm’s products from its competitors (Erramilli et al., 1997 ; Kotabe et al...

... in simultaneously investigating all three legs of the strategy tripod and providing empirical evidence about how the respective drivers interact over time. International business Emerging economies Strategy in developing countries Trading company Trading companies are often studied as parts...