Keywords: Structural equation modeling (SEM)
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Journal Articles
Journal Articles
International Journal of Emerging Markets (2023) 18 (9): 2698–2717.
Published: 10 August 2021
.../approach A questionnaire-based survey was conducted to gauge consumers' responses to product placements. Structural equation modeling (SEM) was applied to analyze the relationship between different variables. Findings The results revealed that young Indian adults are positive about product placements...
Journal Articles
International Journal of Emerging Markets (2023) 18 (1): 200–222.
Published: 29 April 2021
... based on previously validated scales. Structural equation modeling (SEM) was applied using SmartPLS 2.0 to analyze the data. Findings It was found that perceived usefulness (PU) and perceived ease of use (PEoU) influence the attitude toward mobile banking positively whereas the perceived risk (PR...

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