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Keywords: Technology acceptance model (TAM)
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Journal Articles
International Journal of Emerging Markets 1–23.
Published: 10 July 2026
.... This study aims to elucidate how organizational and individual determinants converge to influence AI adoption within e-commerce SMEs, and subsequently, how this adoption process orchestrates multi-dimensional marketing agility. Design/methodology/approach Integrating technology acceptance model (TAM...
Journal Articles
International Journal of Emerging Markets (2023) 18 (1): 200–222.
Published: 29 April 2021
... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Mobile banking Bottom of the pyramid (BoP) Structural equation modeling (SEM) Emerging market Technology acceptance model (TAM) Emerging markets are developing countries that have low income and experience...
