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Keywords: Trade fairs
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Journal Articles
Marketing issues for business-to-business firms entering emerging markets: An investigation among Italian companies in Eastern Europe
Available to Purchase
International Journal of Emerging Markets (2015) 10 (1): 141–155.
Published: 19 January 2015
... performance; choices related to communication, branding and trade fairs; and considerations about competition and first mover advantage. Results can be interpreted as an extension of the analysis of institutional voids by Khanna and Palepu (1997). Research limitations/implications – The study is based...
Journal Articles
The dimensionality of trade show performance in an emerging market
Available to Purchase
International Journal of Emerging Markets (2011) 6 (1): 38–49.
Published: 25 January 2011
... at: Tor.Korneliussen@hibo.no © Emerald Group Publishing Limited 2011 Trade fairs Emerging markets Africa PCA was used to define the underlying structure of the trade show performance construct in an emerging market context. PCA is a multivariate technique, which determines the structure...
