... are developed under the theoretical approaches of institutional theory, agency theory, and transaction costs theory and were contrasted on the data obtained from 52 Mexican international franchisors operating in 37 countries as of 2016. This study uses linear regression with ordinary minimums using the STATA...

... difficult especially when inputs have to be imported from the home country. © Emerald Group Publishing Limited 2012 Emerging markets Franchising International strategy Transaction cost theory Franchising is an organizational form chosen by entrepreneurs where a decentralized network...