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Keywords: User engagement
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Journal Articles
Navigating e-health user experience in emerging markets: government vs. private healthcare apps in India using BERTopic and thematic analysis
Available to Purchase
International Journal of Emerging Markets 1–23.
Published: 04 June 2026
... diverse regions, including more e-health apps in emerging nations, to explore user engagement influenced by socio-economic, cultural factors and regulatory frameworks. Practical implications This study offers insights for policymakers, e-health app marketeers on emphasizing value-centric approaches...
