Keywords: Why – why analysis
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Journal Articles
International Journal of Emerging Markets (2023) 18 (11): 4987–5008.
Published: 17 February 2022
.... While the objective of business from the modern theory of the firm is to maximize profit for all the stakeholders, market penetration fails in doing so. Table 6 depicts the root cause analysis combining Fishbone analysis with whywhy analysis. The overall view of the ecosystem is depicted in Figure 1...

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