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Purpose
– The purpose of this paper is to introduce the idea of Action Research as a way of making academic research more relevant for social economic change.
Design/methodology/approach
– This paper seeks a middle path by presenting a method for Action Research that is both scientific and that results in practical social-economic impact on a local society. The method is divided into 11 systematic steps.
Findings
– The author has found that the method results in job creation and place-based economic development.
Originality/value
– Usually social activists and academic professionals do not mix. This approach combines both theory and practice, which is unusual in university circles.
© Emerald Group Publishing Limited
2014
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