Which factors drive socially responsible investment (SRI) intentions among Generation Z in emerging markets? The evidence from Vietnam

Associate Professor Huyen Pham Thi, PhD, is currently the Head of Marketing Department, Faculty of Marketing, National Economics University. With 25 years of teaching and researching, she has carried out many research projects and has also mentored many students to achieve university and ministerial scientific research awards. Associate Professor Dr Huyen Pham Thi has also many articles published in national and international journals with ISI and Scopus indexes. The research direction of Associate Professor Dr Huyen Pham Thi is a marketing application in different fields belongs to public service policy (education, health care, development society), focused on consumer behavior both via offline and online behavior.

Yen Phuong Hoang, serving as an assistant to Associate Professor Dr Huyen Pham Thi, holds a position as lecturer in the Faculty of Marketing at National Economics University. During her formative years at National Economics University, M.A. Phuong Hoang Yen quickly distinguished herself as a promising scholar. Her ardor for scholarly inquiry manifested in numerous accolades garnered for scientific research, spanning across both institute and university spheres. Currently, she is actively pursuing her PhD in Business Administration (Marketing), focusing on conducting innovative research across diverse fields such as marketing, education and sustainable investment.

Tien Phuc Cao, leader of the assistant team of Associate Professor Dr Huyen Pham Thi, is currently a junior majoring in Digital Business at the Business School, National Economics University. An excellent student in both academic records and extracurricular activities, Phuc has had articles published in national and international journals with ISSN/ISBN. His research interests span various fields including finance, marketing, behavioral studies and sustainability. Through his dedication to research and academic excellence, Phuc aims to contribute significantly to these areas, promoting sustainable practices and innovative marketing strategies.

Quynh Anh Le, an assistant of Associate Professor Dr Huyen Pham Thi, is currently a student of Digital Business, School of Business, National Economics University. During her time at National Economics University, she has participated in many projects in the field of finance and applications of behavioral finance. Ms Anh Le Quynh also achieved academic scholarships from institutions and enterprises for her excellent study record. The research direction of Ms Anh Le Quynh is a finance application in different fields: stock market, green transition, investment management, corporate finance, risk management and financial technology.

Minh Hoa Nguyen, an assistant to Associate Professor Dr Huyen Pham Thi, is currently a junior majoring in Digital Business at the Business School, National Economics University. As the valedictorian of NEU Business School in 2022, Hoa has demonstrated her excellence in both academic records and extracurricular activities. Furthermore, Ms Hoa Nguyen Minh has several articles published in national and international journals with ISSN/ISBN. With research interests focusing on various fields including finance, marketing, sustainability and digital business administration, she aims to provide valuable insights and analysis through her collaborative research.

Cong Duy Khanh Nguyen, an assistant of Associate Professor Dr Huyen Pham Thi, is currently majoring in Digital Business at the Business School, National Economics University. Earning the title of NEU Business School valedictorian for 2022, Khanh has proven his competence in extracurricular and intellectual pursuits and received academic scholarships from institutions. Khanh is a researcher interested in the application of finance in several domains, including corporate finance, sustainability, investment management and the stock market. With his commitment to research and academic excellence, Khanh aspires to make a substantial impact in these fields by advancing sustainable practices and pioneering innovative marketing strategies.

Linh Nga Nguyen Dang, an assistant of Associate Professor Dr Huyen Pham Thi, is currently majoring in Advanced Finance, School of Advanced Education Program, National Economics University. She had taken part in some projects related to finance during her first-year studying time at National Economics University. She also achieved an academic scholarship from the institution for her excellent academic performance. The research direction of Ms Nga Nguyen Dang Linh is a Finance application in different fields: corporate finance, venture capital, stock market, financial technology and risk management.