... applies the factors drawn from the Islamic theory of consumer behaviour (ITCB) and uses data obtained from a survey of 267 respondents to examine the impact of these factors on millennials’ acceptability of tawarruq-based ar-rahnu. Findings The findings indicate that Islamic...

... products Survey Clear adverts Islamic banks, in my opinion, give unambiguous advertisements for Islamic home financing solutions Survey Publicity Continuous publicity I believe that Islamic banks promote Islamic home financing on a regular basis Survey Islamic consumerism Consumer...