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Journal Articles

From responsibility to profitability: the ethical chain reaction of CSR on corporate finances via customer advocacy and corporate reputation

Zahid Iqbal, Farrukh Mahfooz, Maqsood Ahmad, Muhammad Salman
Journal: International Journal of Ethics and Systems
International Journal of Ethics and Systems (2025)
https://doi.org/10.1108/IJOES-03-2025-0156
Published: 26 September 2025
...Zahid Iqbal; Farrukh Mahfooz; Maqsood Ahmad; Muhammad Salman Purpose This study aims to explore the nexus between corporate social responsibility ( CSR ) and corporate financial performance ( CFP ) through the mediating roles of customer advocacy ( CAD ) and corporate reputation ( CRP ). Further...
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