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Keywords: Customer adoption
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Journal Articles
Humanomics (2017) 33 (4): 499–516.
Published: 13 November 2017
...Muhammad Ali; Chin-Hong Puah Purpose This study aims to investigate the factors that determine the customer adoption of Islamic banking in Pakistan. Design/methodology/approach This paper aims to use a sample of 540 Islamic bank customers located in the biggest city of Pakistan (Karachi...
