...Saurabh Sharma; Vivek Devvrat Singh Purpose This paper aims to investigate how Quick commerce brands can foster customer loyalty by leveraging price transparency, customer perceived ethicality and perceived price fairness. Design/methodology/approach Using a quantitative approach, this study...

... quality (CPWSQ), in which both are combined to investigate the underlying mechanism by which hotel website quality (HWQ) influences customer loyalty (CL). Design/methodology/approach This study uses quantitative and partial least square structural equation modeling to analyze the data collected from...