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Keywords: Fairtrade
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Journal Articles
International Journal of Ethics and Systems (2025)
Published: 24 July 2025
...Kevin Teah; Ian Phau; Olamide Oluwabusola Akintimehin Purpose The purpose of this paper is to investigate the impact of anticipatory guilt arousal on consumer attitudes and behaviour towards Fairtrade-certified products. Specifically, it examines whether self-efficacy moderates the relationship...
