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Keywords: Green banking practices
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Journal Articles
International Journal of Ethics and Systems (2025)
Published: 16 June 2025
...Nazia Hasan; Charu Agarwal; Anand Joshi; Disha Rahal; Roopa Traisa; Sandeep Sharma Purpose Motivating from research gap, this study aims to analyze the two-way influence of green banking practices (GBP) and green electronic word of mouth (GEWOM) in driving green trust (GT) and green loyalty (GL...
Journal Articles
International Journal of Ethics and Systems (2025)
Published: 14 May 2025
... collected from 343 banking customers. The partial least square structural equation modeling was used to test the proposed model. Findings The findings revealed that green banking practices significantly enhance green trust and green loyalty. This positive relationship is mediated through customer...
