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Keywords: Green electronic word of mouth
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Journal Articles
International Journal of Ethics and Systems (2025)
Published: 16 June 2025
...Nazia Hasan; Charu Agarwal; Anand Joshi; Disha Rahal; Roopa Traisa; Sandeep Sharma Purpose Motivating from research gap, this study aims to analyze the two-way influence of green banking practices (GBP) and green electronic word of mouth (GEWOM) in driving green trust (GT) and green loyalty (GL...
