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Keywords: Green purchase intention (GPI)
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Journal Articles
Eco-labels, green trust and eudaimonic wellbeing: a sustainable linkage to shape purchase intentions
International Journal of Ethics and Systems 1–23.
Published: 07 November 2025
... the country. Eco-labels have become an integral part of green marketing strategies adopted by businesses in both developed and developing countries to enhance customer trust in eco-friendly products and stimulate their green purchase intentions (GPI). However, the effectiveness of eco-labels as a trust...
