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Keywords: Ideological incompatibility
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Journal Articles
International Journal of Ethics and Systems 1–21.
Published: 13 August 2026
...Zhiying Hou; Ian Phau; Garry Wei Han Tan; Eugene Cheng-Xi Aw; Keng Boon Ooi Purpose This research aims to investigate consumer avoidance behaviour by negative consumer–influencer relationships due to ideological incompatibility on the perceived inauthenticity of AI clone influencers. Design...
