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Keywords: Materialistic attitude
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Journal Articles
How does materialistic attitude influence the impact of corporate brand on the customers’ intention to donate to corporates’ charity?
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Humanomics (2017) 33 (4): 484–498.
Published: 13 November 2017
... of the materialistic attitude. Design/methodology/approach The empirical study involved a survey of young customers in Indonesia telecommunication industry. The data collection involved face-to-face interviews among 409 respondents in Jakarta Indonesia between December 2015 and January 2016. Findings...
