... used a questionnaire administered through a consumer panel, using established scales. A 2 (fictional, non-fictional) × 2 (low commitment, high commitment) factorial experimental design with four cells was implemented. Findings The results revealed that values-driven motives were associated...

... factors that encourage the active participation of young adults yet to be identified. The purpose of this paper is to fill the research gap by creating and validating a research model by including three motives social presence commitment and online offline civic engagement. Design/methodology/approach...