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Keywords: Price value
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Journal Articles
International Journal of Ethics and Systems (2024) 40 (3): 582–612.
Published: 25 August 2023
.... The study used a moderated-mediation approach with e-satisfaction as the mediator and the price value of a premium subscription as the moderator. To empirically test the model, the authors collected data from 312 spirituality and well-being over-the-top services users in India. Partial least squares...
