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Journal Articles

Transparency–ethics–fairness loyalty ( TEFL ) model: understanding customer loyalty in dynamic pricing contexts of quick commerce

Saurabh Sharma, Vivek Devvrat Singh
Journal: International Journal of Ethics and Systems
International Journal of Ethics and Systems 1–21.
https://doi.org/10.1108/IJOES-12-2025-0727
Published: 08 April 2026
...Saurabh Sharma; Vivek Devvrat Singh Purpose This paper aims to investigate how Quick commerce brands can foster customer loyalty by leveraging price transparency, customer perceived ethicality and perceived price fairness. Design/methodology/approach Using a quantitative approach, this study...
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