...Thy Tran Mai Bui; Nguyen Thao Nguyen; Duc Anh Le; Tram Ngoc Bich Nguyen; Ngan Ngoc Khanh Nguyen Purpose This study aims to address the limited insights in existing literature regarding the complex interplay between ethical beliefs (idealism, relativism), ethical sensitivity and multi-dimensional...

.... Findings Findings revealed surprising results where idealism and IMM was significantly positively related, while relativism and IMM was significantly negatively related, contradicting the generalized theory that relativists demonstrate higher propensity to behave unethically as compared to idealists...

... morality is merely a matter of cultural taste. Differences in moral practices across societies raise an important issue in international business ethics, that of relativism. To illustrate the problem, a brief analysis will be given of two differences in moral values between India and the West, in respect...