...Ted Trainer Purpose The discussion of climate change and energy problems is generally based on the assumption that technical solutions are possible and that the task is essentially to determine the most effective ways. This view relies heavily on the expectation that renewable energy sources can...

...Sandy Guardiola; Gillie Gabay; Howard R. Moskowitz Purpose The purpose of this paper is to gain an understanding of consumer preferences and mind‐set regarding the transition to using renewable energy. Design/methodology/approach The approach taken is an experimental design of messaging...