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Keywords: Stimulus-organism-response
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Journal Articles
International Journal of Ethics and Systems (2024) 40 (3): 582–612.
Published: 25 August 2023
... subscription and the spread of electronic word of mouth. Design/methodology/approach This study was based upon the integrated stimulus-organism-response framework where e-service quality represented the stimulus, e-satisfaction the organism, behavioral intention and electronic word of mouth as the response...
