... motives significantly moderate the conditional influence of Machiavellianism in the associations among theory of planned behavior (TPB) predictors (perceived behavioral control, attitude and subjective norms) and accounting professionals’ ethical intentions. This intriguing finding shows that when...

...Meeta Joshi; S.M. Ferdous Azam; Isha Kampoowale; Sarangapani Nivarthi; Rishi Prakash Shukla; Ati Priye; Manjinder Singh Purpose This study aims to examine ethical banking behavior among millennials and Gen-Z guided by the theory of planned behavior (TPB). Design/methodology/approach Using...

... at: shakiranazeer83@gmail.com 20 09 2024 13 01 2025 20 01 2025 23 01 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Green voice behavior Barriers on GVB Theory of planned behavior Value–belief–norm theory Organizational...

.... Originality/value This study provides the first evidence on the use of the theory of planned behavior (TPB) and theory of reasoned action (TRA) to explain microfinance inclusion of the poor young women microentrepreneurs in rural Uganda. The study uses a blend of TPB and TRA derived from psychology...

...Cong Doanh Duong Purpose Although karmic beliefs have been found to be positively correlated with pro-social behaviors, the role of karmic beliefs in social entrepreneurship remains relatively unknown. Drawing on the morally extended theory of planned behavior, this paper aims to explore...