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Keywords: Theory of planned behavior (TPB)
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Journal Articles
Eco-labels, green trust and eudaimonic wellbeing: a sustainable linkage to shape purchase intentions
International Journal of Ethics and Systems 1–23.
Published: 07 November 2025
... existing green marketing literature by integrating EWB as a critical factor influencing green purchase intention along with EL in the theory of planned behavior ( TPB ) framework. Contrasting with prior research, which often inspects practical outcomes, this study emphasizes the role of psychological...
