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The Total Service Concept (TSC) framework, which forms part of a long‐term R&D strategy in the Information Technology Institute in Singapore, is aimed towards sustained product development for service operations management applications. The TSC project is centred around the design of state‐of‐the‐art, robust operations research and management science models, supported by innovative computing tools. The project is an unprecedented, multi‐million dollar effort that is targeted for regional market penetration by the mid 1990s. Discusses the key motivations behind the TSC project, the TSC framework, and the long‐term R&D strategy and deliverables for the TSC effort.

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