Changing Manufacturing Strategy: Some Approaches and Experiences

Examines the part that “non‐technical” factors play in the experience of changing a manufacturing strategy. Considers, in particular, the importance of these factors in the organization′s approach to formulating and implementing a change in manufacturing strategy. Following analysis based on case study research establishes an association between the experiences of changing a manufacturing strategy and the approach adopted to achieving this change. Considers the practical implications and questions for further research.