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Reviews the global status of total quality management (TQM). Emphasizes continuous quality improvement as one of the main pillars of TQM. Illustrates a part of the research that was carried out to examine Taguchi′s on‐line quality control (TOLQC) methods as the means to effect continuous quality improve‐ment. Describes a case study that was carried out to study the implementation feasibilities of TOLQC methods. Highlights the inferences drawn from this case study which assert the need for managerial approach rather than mere technical computations for successful implementation. Insists on intensified training and awareness programmes on the implementation strategies of these methods to attain the ultimate goals of TQM.

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